Long standing supporters of the washroom platform, Nampak is investing another portion of its marketing budget to Primedia Unlimited’s TLC business to promote its incontinence care product, TENA.
The five month long campaign aims to educate consumers about the sensitive issue of bladder weakness. “Nampak is using our classic A4 washroom frames combined with coupon and pamphlet holders containing more information about TENA,” says TLC Unlimited’s Group MD Brett Tucker.
“The obvious advantage of advertising a product of this nature is that consumers have time to take in the communication in a private environment. The added benefit is that TENA is being advertised in the mall which means that consumers can go and purchase the product from a retailer immediately after leaving the washroom.”
Jana Joeaas from Nampak adds, “Bladder weakness is seen as a taboo topic and lots of people don’t know that specially designed incontinence care products exist. We want to encourage sufferers to take action and search for the right product that will help them regain their quality of life.”
The communication is aimed at men and women aged 45 and over.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.