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Nu Metro promotes ‘The Dark Knight’ using Primall Media
Primall Media

A highly visible, month long Primall Media campaign to promote Nu Metro’s ‘The Dark Knight’ movie release is creating a wow factor amongst shoppers.

Primall Media Executive Head, Sales and Marketing Lee Curtis says; “Nu Metro wanted the creative promoting the new movie to dominate the advertising space within Cavendish Square, the V&A Waterfront, Menlyn, the Pavillion and Gateway shopping centres.

“An additional challenge was that because not enough promotion of the actual movie was done in Durban itself, Nu Metro wanted Primall to create an even higher impact reach within the Gateway shopping centre,” he explains.

The creative on strategically placed Digital Ad screens was therefore clearly visible in high foot traffic areas, allowing Nu Metro’s promotion to reach the vast majority of shoppers, especially those who like action packed movies”.

The Digital Ad screens used in this campaign are also great for companies looking at either highlighting or promoting products and campaigns in an area where large numbers of shoppers walk past daily.