The retail festive season period is notorious for overpowering the senses with a plethora of promotions, adverts and price and product communication. To make a real impact over this period, Primedia Unlimited’s Fashion Media had to ensure a stand out promotion.
“To jazz up the standard Christmas campaign, the fragrance manufacturer and Fashion Media attached Paco Rabanne product bottles on to an incredibly stylish Christmas tree as ornaments,” says Sean Reed, Fashion Media MD. “This perfectly communicated the message that any Paco Rabanne fragrance would make an ideal Christmas gift, while demonstrating the fragrance’s range.”
The campaign ran nationally in Edgars and Red Square stores for a period of four weeks, focusing on both the female and male market.
“From a creative point of view it was really innovative and different! We actively encourage these innovative ideas from clients for added brand awareness and talkability,” says Sean.