October 17th, 2011
Capturing a target audience’s attention is never an easy task, however targeted lifestyle media owner TLC was up to the challenge with the latest advertising deal posed to them by long standing client Pernod Ricard who seeks to promote its new product new chocolate Tequila product Olmeca Fusion.
Using clean creative to draw attention to the [...]
October 12th, 2011
As a means of brand communication, advertising in busy shopping centres has been a long term strategy for many of Primall Media’s advertisers.
“As an advertising environment, the shopping mall is a lifestyle convergent point for South Africans,” says Primall’s Lee Curtis. “It has become a weekly lifestyle destination, not only for shopping, but [...]
October 11th, 2011
The oldest horse race on the calendar is here again. This year, the event seeks a younger audience in Johannesburg. To attract the up and coming crowd, Sansui and Matchworld have contracted Unlimited’s roving advertising platform, Brandyourcar.com.
A first to the South African landscape, brandyourcar.com offers brands the opportunity to have their advertising campaigns carried on [...]
October 7th, 2011
To raise awareness of the availability of its freshly brewed take-away coffee amongst LSM 8 – 10 consumers sitting in peak hour traffic in Johannesburg, Durban and Cape Town, Engen and Equatorial Coffee have selected Unlimited’s mobile media platform, Brandyourcar.com, as their advertising partner of choice.
A first to the South African market, brandyourcar.com offers advertisers [...]
October 4th, 2011
Red Heart Rum has selected TLC’s advertising platforms to target the heart of red-blooded, rugby loving South African men, offering wannabe couch managers the opportunity to manage the Barbarian rugby team when they take on the Wallabies at Twickenham in November.
Utilising TLC’s washroom Door Wraps, Digital Mirror Media and Standard A4 Ad Frames with creative [...]
October 3rd, 2011
Signing up for its first ever moving media campaign, local free to air broadcaster e.tv has joined forces with Unlimited subsidiary brandyourcar.com for a three-month national advertising campaign to promote new local reality programme, Blame It On Fame.
Through brandyourcar.com’s extensive database of consumers who have endorsed their vehicles to carry advertising campaigns, e.tv was [...]
October 3rd, 2011
With the distinct objective of ensuring that its premium brand is the whiskey of choice for top end golfers, Chivas Regal has commissioned Golf Unlimited as its media partner for the first time. The partnership executes a digital golf cart GPS advertising campaign seeking the attention of the discerning, upper end consumer on the golf [...]