Nedbank Corporate and Nedbank Capital are targeting LSM 14+ consumers via Unlimited’s golf course advertising specialist, Golf Unlimited. Both client-facing business clusters will be running an advertising campaign on the media owner’s sought after golf cart GPS screens which are prominent throughout the country’s four and five star courses.
For 12 months, the campaigns, showcased on [...]
Unlimited’s pharmaceutical procurement and advertising specialist, X/procure®, has been selected by Pfizer to run a three-month campaign to launch its new product, Champix, a prescription only drug that helps consumers quit smoking.
Champix is an easy three-step programme designed to assist smokers quit the habit in 12 weeks. The Champix awareness campaign goes to market on X/procure®‘s [...]
TLC, Unlimited’s washroom advertising specialist and Nampak have partnered to launch brand new feminine product dispensing units in LSM B shopping malls.
The vending machines have been internationally designed specifically for Nampak’s feminine product range and will be placed inside ladies washrooms in 10 LSM B malls across Gauteng and the Cape Province.
A first in South [...]
World famous Swiss Chocolater Brand Lindt is cleverly capturing consumer attention for a good cause at the Hyde Park shopping centre this month in the run up to Easter. With the assistance of Primall Media and its branded Escalators and Banners in the Hyde Park Shopping Centre, Lindt brings to market its ‘Save the Riverine [...]
Primedia Unlimited’s golf cart GPS advertising specialist, Golf Unlimited, has signed on funky golf brand Puma, to run a three-month ad campaign for its Puma/Cobra Golf initiative. Recent research has revealed that Golf Unlimited takes advertisers directly into the attention ambit of the highly sought after LSM 12+ consumers, frequenting 30 of the country’s four [...]
Thanks to a successful Digital Ad Screen campaign flighted recently, Levi’s® has renewed its advertising partnership with Primall Media for a further two months. The new deal ensures the continued promotion of Levi’s® international Curve ID campaign in malls across the country.
Through extensive research, Levi’s® designers have created a new approach to measuring a woman’s [...]
Primedia Unlimited’s Shopping Centre Marketing Consultancy Primedia Lifestyle, has won two Silver Awards at the prestigious 2011 European Solal Marketing Awards, held in Istanbul last week. Primedia Lifestyle was the only consultancy on the continent to not only receive finalist awards, but claimed 13 of them.
The ICSC Solal Marketing Awards bring together the very finest [...]