To alert shoppers of its new stores opening across the country, Pandora Jewellery is capturing the attention of shoppers through Unlimited’s retail advertising specialist, Primall Media. Flighting its launch campaign just ahead of Valentine’s Day, Pandora aims to raise awareness of its expanded footprint and drive shoppers in store.
With the media strategy and media plan [...]
To promote the opening of its store within Sandton City, fashion retailer Zoom has utilised Primall Media’s latest advertising medium within the centre, to great effect. Primall’s Video Wall, made up of 12 x 12 47 inch HD screens, seamlessly displays Zoom’s range to fashion conscious shoppers.
Lee Curtis, Executive Head, Marketing and Sales at [...]
Unlimited’s shopping mall advertising specialist, Primall Media, has provided Lenovo with a “can DO” advertising campaign, assuring that the advertising message is communicated to tech savvy youth across the country.
Targeting our ‘next’ generation, Lenovo has selected three prime shopping malls; Gateway, Canal Walk and Sandton City from within Primall’s portfolio of mall media space, to [...]
Launching a new beauty product into an already overly competitive market can be extremely challenging, however by breaking through the clutter and taking the product directly to the consumer is what Unlimited subsidiary Mall Active specialises in.
Mall Active, the in-mall activation specialist was selected by Out of Home specialists Kinetic to place Dove’s [...]
To raise awareness of Media24’s new English Sunday tabloid, Scoop Magazine hit South Africa’s streets with a moving media campaign in partnership with Unlimited subsidiary brandyourcar.com.
A first to the South African market, brandyourcar.com offers advertisers the opportunity to brand privately owned vehicles, selected from a database of individuals who make their vehicles available [...]
In the spirit of keeping the magic alive this Christmas, Unlimited’s Primedia Lifestyle team behind the marketing of the Chatsworth Centre in Durban, presented shoppers with a Christmas experience never seen before.
Imagine going into a shopping centre and being able to walk into a real life snow globe, with Santa Clause and his helpers [...]
Hot on the heels of Sandton City’s major refurbishment, Unlimited’s retail advertising specialist Primall Media, has added to the centre’s aesthetics by installing 12 Skyscrapers and two Video Walls to its digital media arsenal.
“Our two new platforms are an add-on to the 12 Digital Ad Screens (DAS) already ensconced in the centre, which continue [...]