Partnering with Primall Media to entrench South Africa’s malls, Blackberry has signed a new deal with the leader in mall advertising to promote its Unlimited Benefits campaign for top selling Blackberry models: Bold™ 9000, Curve™ 8900 and Curve™ 8310 handsets.
Virgin Mobile has contracted Primall Media to increase traffic into Virgin Mobile and Musica stores and maximise awareness in environments where 70% of purchase decisions are made. Virgin Mobile is poised to receive amplified exposure through Primall’s exclusive mall advertising rights in upmarket centres across South Africa until the end of January 2010.
After a successful year’s partnership, leading hair styling brand ghd has renewed its national contract with in-mall advertisers Primall Media until 2011.
To boost awareness of the centre court activation for its new range of LED TV’s, Samsung has signed a one month deal with mall advertising specialists and Primedia Unlimited subsidiary, Primall Media. Maximum impact will be delivered for Samsung through a double story banner and branded escalators in Sandton City.
Primall Media is making innovative use of its mall advertising platforms, enticing shoppers to purchase discounted Playstation products and consoles.
Cellular giant Vodacom has again committed to a one year targeted advertising partnership with washroom advertising specialist TLC. Having aligned with TLC for three years, Vodcom’s latest deal confirms its confidence in TLC’s extended mall package, change room advertising.
Jenna Clifford in partnership with Primall Media, recently hosted the prize giving resulting from its Jenna Clifford Home Ware Store competition, awarding ten lucky shoppers gift hampers to the value of R16 000.