Engen Dynamic Diesel is running an innovative advertising campaign with Primedia Unlimited’s mall advertising specialist, Primall Media, to engage consumers inside parkades before and after their shopping experience inside shopping malls across the country.
“Primall Media’s parkade media platforms are a popular choice amongst advertisers because they demand attention due to their position and size. The parkade’s ambient lighting also makes the advertising a lot more visible, 24 hours a day,” says Primall Media’s Lee Curtis.
The Primall Media campaign runs from July to October and ties in with Engen Dynamic Diesel’s other advertising elements including a transit media campaign with Brandyourcar.com, TV, radio and Engen forecourt advertising.
“Primall’s parkade campaign ensures that Engen Dynamic Diesel is kept top-of-mind while consumers are driving around in the parkades and also reminds them to fill up at Engen when they leave. It’s a very eye-catching and impactful campaign,” he adds.
Primall Media is South Africa’s premier mall advertising company, delivering a range of interactive and static visual media options in quintessential retail spaces, which directly influence purchase decisions in the shopping environment. The national footprint of super regional malls allows for a touch point to virtually all of SA’s LSM 8-10 market in an environment where shopping and entertainment prevail. Visit www.primedia-unlimited.co.za or www.primall.co.za for more.