Brandyourcar.com, Unlimited’s transit media specialist, came up with an innovative way to promote Pentel’s EnerGel X pens by selecting full-time students at four universities, appointing them brand ambassadors and branding their vehicles with the campaign creative, ‘Love Writing Again’.
The campaign objective is to promote Pentel’s popular EnerGel X pens in environments where they can actually be used like WITS, Rhodes, UKZN and NMMU. The campaign will run until the end of June 2013.
Themed ‘Love Writing Again’, the campaign is aimed at LSM 6-10 students just ahead of their exams so that Pentel EnerGel X pens are top of mind and students can be assured that they will have a pen that won’t let them down.
“Brandyourcar.com has ensured that the Pentel branded vehicles are highly visible, not only on the road, but also around the university campuses, thus maximising the brand’s exposure, frequency and reach,” says Brandyourcar.com’s Jeff Ostrom.
“EnerGel X pens are also being handed out to students by the same Pentel ambassadors who drive the branded vehicles. This ensures significant reach and consumer engagement for our client as the brand is receiving long-term, daily exposure,” he adds.
For further information visit www.brandyourcar.com
The first of its kind in the country, this transit media platform headed by media group Unlimited, connects consumers with leading brands by matching a brand’s attributes with key individuals who personify the brand thereby becoming ideal brand ambassadors. Advertisers are matched precisely with their target markets using Brandyourcar.com’s extensive database of driver profiles. Advertisers pay consumers simply for carrying advertising on their vehicles in key geographic regions, enabling them to earn additional monthly income. Find brandyourcar.com on Facebook or follow them on Twitter @BrandyourcarSA or visit www.primedia-unlimited.co.za or www.brandyourcar.com for more.