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Primall Media creates excitement for Xbox’s Gears of War Judgement
Primall Media

Unlimited’s Primall Media is running an innovative shopping mall advertising campaign for new client, Microsoft, to promote the Xbox game, Gears of War Judgement.

Targeting new and current gamers and encouraging them to get into action with Gears of War Judgement, the advertising campaign is running in selected high profile shopping malls until June 2013, on Primall Media’s Digital Advertising Screens.

“The ultimate aim of the campaign is generate awareness around the game, the second version of its kind, prior to its release,” says Primall Media’s Account Manager, Luke Simon.

“Primall Media’s Digital Advertising Screens were selected to drive sales and provide brand coverage throughout the mall environment, as the medium not only excites but also engages consumers, therefore triggering sales,” he adds.