Primall Media, Primedia Unlimited’s shopping mall advertising specialist, ensured that Samsung dominated retail nodes during its Winter Campaign which was geared to promote its wide range of products on offer.
“The campaign generated excitement and interest in Samsung’s wide range of products in an environment where consumers could go in-store to look at and purchase them straight away,” says Primall Media’s Executive Head of Sales, Lee Curtis.
Innovative media platforms – from glass entrances and hanging banners to Mapps (Mall Advertising Portals), escalators, lift banners and interior billboards – ensured significant exposure for Samsung in an environment where consumers were open to absorbing the advertising message and engaging with the products.
Primall Media is South Africa’s premier mall advertising company, delivering a range of interactive and static visual media options in quintessential retail spaces, which directly influence purchase decisions in the shopping environment. The national footprint of super regional malls allows for a touch point to virtually all of SA’s LSM 8-10 market in an environment where shopping and entertainment prevail. Visit www.primedia-unlimited.co.za or www.primall.co.za for more.