Primall Media’s digital holding within malls is currently offering Nedbank the ideal platform to create awareness for its new ‘anytime, anywhere’ Nedbank App Suite.
Primall Media Executive Head: Sales & Marketing Lee Curtis explains; “In the same way that Nedbank supplies the users of the app with a unique, secure, customisable banking experience, Primall Media provides its advertisers with innovative and customer-specific advertising solutions.
“In the case of the Nedbank campaign, this was further enhanced by the fact that shopping malls are a completely relevant space for the brand to communicate to its existing and potential clients and most of its larger branches are within our holding.”
Primedia Unlimited’s Primall Media was therefore briefed to communicate the app in an exciting, relevant, digital format to encourage Nedbank clients to download and try the app. The idea behind this is that once people experience ‘anywhere, anytime’ banking they will continue to use it. Consumers who downloaded the app also stand a chance of winning rounds of golf at Sun City’s Lost City Golf Course.
Targeting the mobile population within the LSM 8-10 demographic, Digital Ad Screens and Skyscrapers will be used over a three month period.
“Strategically the timing is perfect, as the campaign demonstrates the usefulness of the app over the festive season and leading into the New Year. The environment also suits banking shoppers while they are away from home or have access to work computers from which they normally pay accounts,” adds Curtis.