Peugeot South Africa has selected Primedia Unlimited’s mall advertising division, Primall Media, to get motorists’ hearts racing.
Dominant parkade advertising sites at higher LSM venues across the country are being used to reinforce the desirability of the Peugeot brand, and to rev up interest in the New RCZ Coupé and Peugeot 508.
“Parkades offer the perfect environment in which to communicate with motorists, ensuring significant exposure to its target market for the Peugeot brand,” says Primall’s Lee Curtis. He adds that parkades provide the ideal platform to engage consumers as they arrive at the shopping centre’s underground parking and as they exit the parkades, with the creative being the last thing they see on their way home, keeping the brand top-of-mind.
The updated RCZ Coupé and the 508, which embodies the essence of Peugeot with its innovative design, are high-end vehicles and as such, more exclusive venues were chosen for the campaign, including Cavendish Square, Nelson Mandela Square, Menlyn, Montecasino, Sandton City, Tyger Valley and Umhlanga’s Gateway Theatre of Shopping.
The campaign began flighting earlier this year and will continue throughout 2013.
Primall Media is South Africa’s premier mall advertising company, delivering a range of interactive and static visual media options in quintessential retail spaces, which directly influence purchase decisions in the shopping environment. The national footprint of super regional malls allows for a touch point to virtually all of SA’s LSM 8-10 market in an environment where shopping and entertainment prevail. Visit www.primedia-unlimited.co.za or www.primall.co.za for more.