Primedia Unlimited’s shopping mall advertising specialist, Primall Media, was chosen by existing client DionWired to make consumers aware of its new location within the Hyde Park shopping centre.
“Select exterior sites and branding within parkades assisted in getting the message across before consumers entered the mall,” says Primall Media’s Lee Curtis.
“It was a natural fit for DionWired to utilise our platforms to direct customers to their new shop,” he says.
The campaign for a period of two months, targeting LSM 8-10 consumers.
For more information about Primall Media, visit www.primedia-unlimited.co.za or www.primall.co.za.