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Primedia Lifestyle Marketing Service’s managed Gateway Centre makes Top 5
Primedia Lifestyle Marketing

Gateway Theatre of Shopping will be featured in the 6th Edition of Top500: South Africa’s Best Managed Companies publication, as a Top 5 company in the Shopping Centre sector in 2013.

“We are pleased to be involved in the marketing of this phenomenal shopping centre and our thanks goes to each and every team member who contributed to the top five achievement,” says Doug Mayne, Managing Director at Primedia Lifestyle Group.

To be classed as one of the best companies, Top500 expects companies to excel in three key spheres, namely; financial performance, people and policy.

“Foot count and turnover is critical to the success of a shopping centre and is as important as the strategic marketing which plays a key and pivotal role when it comes to its financial performance,” says Mayne.

360 degree marketing solutions must include innovative strategy, brand management, CRM, design, efficient media strategy, project management and planning, gift card, eventing, production, tenant relations and research which all add to the bottom line.

“These elements are all taken into account when establishing a centre as a destination of choice,” adds Mayne.

Top500 South Africa’s Best Managed Companies was conceptualised to recognise the top performing businesses in South Africa. Top500 employs a research team that gathers information on over 3000 companies nationally.