Full Article

Primedia Lifestyle Marketing Services victorious at Solal Awards
Primedia Lifestyle Marketing

The Primedia Unlimited owned subsidiary Primedia Lifestyle Marketing Services has won five of the International Council of Shopping Centre’s Solal Marketing Awards which reward excellence in shopping centre marketing campaigns. Of all the accolades distributed, just 13 Gold’s were awarded along with 32 Silver’s from the initial 227 entries from 24 competing countries. 

The five awards consist of two gold’s and three silvers and significantly, Primedia Lifestyle Marketing Services is the only marketing consultancy to have walked away with more than one gold award.

“We are absolutely thrilled with our accolades,” says MD Doug Mayne, “particularly because this is the best we have fared in the history of Primedia Lifestyle. I extend my thanks to the marketing teams involved, particularly to the Gateway team who walked away with three of the awards and to our subsidiaries Red Pixel and Media Xpress for their involvement and to Primedia Unlimited’s Mall Division’s CRM and digital company Source.”

It’s an amazing process to be judged among the best in the world and the fact that we achieved two gold’s is testament to the marketing prowess South Africa has to offer in general and to the retail market in particular,” he says.

Donald Mclellan, Pine Crest Centre’s Marketing Manager who was in London to collect the awards said “It was as incredible evening with marketing companies from around the globe supporting and congratulating one another. These awards epitomise the very best that shopping centre marketing has to offer and its rewarding to see South Africa being recognised for our skills. On the down side though, I had to pay in some extra baggage fees to bring the awards home!”

The company’s Gold awards were in recognition of Primedia Lifestyle Marketing Service’s campaigns for the Gateway Theatre of Shopping’s ‘Material World’ (Vodacom Durban July Fashion Preview) and Cavendish Square’s Lifted campaign. Silver awards were received for the Gateway Theatre of Shopping’s VIP Launch and Hotel Takeover campaigns and for Musgrave Centre’s ‘The Professional Shopper’ campaigns.

All the winning campaigns contained a mix of unique marketing ideas fully integrated with multiple media channels, CRM, digital, design, advertising and sponsorship elements all coordinated and conceptualized by Primedia Lifestyle Marketing Services and its subsidiaries.

Primedia Lifestyle Group’s pedigree in results driven marketing has secured numerous accolades including one gold and three silver ICSC Maxi Awards; 152 SACSC Footprint Awards, (including five Grand Prix’s / Spectrum Awards), as well as three gold and ten silver ICSC Solal Awards and 47 Solal finalists.

Primedia Lifestyle Marketing Services DNA

Primedia Lifestyle Marketing Services is the heart of the Primedia Lifestyle Group, providing marketing excellence to more than 40 shopping centres nationwide. Passionate and talented on-site and head office staff develops and execute marketing solutions to a variety of malls ranging from Convenience Centres to Super Regionals. As a fully integrated marketing consultancy it provides Return on Marketing Investment to mall owners using its integrated, holistic approach and a deep understanding of the mall industry environment. Visit www.primedia-unlimited.co.za or www.primedialifestyle.co.za for more.