South Africa’s largest grouping of Out of Home companies, Primedia Unlimited, has announced a partnership with educational body The Maharishi Institute. The purpose of the partnership is to lend both financial support and intellectual expertise to the organisation.
“Primedia Unlimited’s key CSI and Enterprise Development driver over the next 12 months will be to engage with Maharishi students to establish a ‘Marketing Unlimited’ course to enrich the student’s business degree, which they study via distance education. We live and breathe the marketing and advertising industry, and we believe we can get them excited about the incredible possibilities in store for them and provide them invaluable real world skills”. Several of our management will be lecturing on their individual areas of expertise,” says CEO Ken Varejes.
“The partnership also means that Primedia Unlimited will invest time and resources to market the Maharishi Institute. In addition, we will also be providing internship opportunities for students as well as possibly employing a number of students into several of our businesses after they have graduated.
This initiative reflects our commitment to giving back to society by investing in education. Whilst our contribution will be focused on addressing marketing and advertising industry related skills, students will also benefit first hand from the experience of the entrepreneurs that have built many of our businesses and hopefully Primedia Unlimited will also be able to play a role in creating new businesses and jobs,” says Ken.
The Maharishi Institute and its founding organisation have been the pioneer of free tertiary education in South Africa, and to date the founding organisation has assisted over 10,000 unemployed youth in getting education, jobs, or building businesses. Its interest is in creating a stronger ‘middle class’ from historically disadvantaged people in South Africa, and its research shows that in this process Maharishi offers immense commercial benefit to South Africa.
Ken adds,” We’re honoured to be able to assist the Institute and can’t wait to get stuck in. By the end of 2014 I’m confident that we’ll look back on an extremely successful and sustainable programme jointly initiated between Maharishi and ourselves.”
Picture caption: Maharishi University of Management graduation 2013