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Primedia Unlimited’s Mall Division appoints MD for integrated role
Mall Division, Primedia Lifestyle Group

Molefi Moloantoa, CEO of Primedia Unlimited’s Mall Division has confirmed the promotion of Doug Mayne to Managing Director: Marketing, Rights and Non GLA Revenue for the Mall Division, with immediate effect. 

“As an entrepreneurial organisation, we identified that there was a need to align our offering to provide an integrated retail solution for our clients. This will further drive excellence and elevate our offering to mall owners and mall management,” says Molefi. “Doug is the natural choice to lead and drive this initiative due to his enormous understanding of the mall environment both locally and internationally.”

As previous Group MD of the Primedia Lifestyle Group, Doug is no stranger to the retail industry. “He has established relationships with both mall owners and managers at all levels. I believe his pioneering and benchmarking spirit will translate in creating a new integrated solutions based platform for our business and the industry at large,” says Molefi.

As the MD of Marketing, Rights and Non GLA Revenue, Doug will continue to over-see and manage the Primedia Lifestyle Group and its subsidiaries. His additional responsibilities will include managing the rights, maintenance and acquisitions for Primall Media and Mallworx and to grow all non GLA revenue streams within the Mall Division.

Doug adds: “The challenge, while huge, is an incredibly welcome one and I thank Molefi and the team for their continual support and backing. The South African retail market is in a very exciting growth phase and I’m eager to drive our companies into the next chapter of on-the-ground and digital innovation.”

“Bringing these focus areas together will assist the Mall Division to seamlessly align mall marketing with non GLA revenue opportunities that add significant value to the vision and objectives of our represented malls,” says Molefi. “We wish Doug all the very best in his new role and know that he’ll knock it out of the park!”

Primedia Unlimited’s Mall Division comprises Primall Media (mall advertising within premium malls); MallWorx (mall advertising in main market malls); activation specialists Mall Active (mall activations specialists), Prime Courts (mall promotion courts sales); mall marketing specialists Primedia Lifestyle Group (covering mall marketing solutions including design, media, creative); digital specialists SourceCRM (providing integrated CRM solutions for malls) and newest subsidiary Captiv8 (specialising in increasing non GLA income).

The Mall Division is also in the process of procuring a General Manager for The Primedia Lifestyle Group.