Red Square – one of South Africa’s leading fragrance, make-up, skincare, and perfume stores – has of late rolled out its new concept stores throughout the country, and opened the doors of the Rosebank store in Johannesburg. Primedia Unlimited’s Fashion Media – which holds the exclusive advertising rights in Red Square stores – launched the innovative site with the prestigious luxury brand, Chanel, and its new Chanel Rouge lipstick range.
The Chanel Rouge campaign perfectly demonstrated that the new Rosebank Red Square store is not only in a prime position, but the store is unmissable. Clean-cut and striking window space, interior boards and graphic bays enabled the brand to dominate the store space for two consecutive weeks and create top-of mind awareness. Fashion Media CEO, Sean Reed states, “These advertising mediums attract the attention of passerby’s and effectively draw feet into the store and bring them closest to the point of purchase – where retailers need them most.”
“The new Rosebank Red Square store is redefining the future of retail through a holistic branded experience,” says Sean. “The new store not only increases customer’s product knowledge, but it communicates a strong branded experience to customers.”