Primedia Unlimited’s shopping mall advertising specialist, Primall Media, is featuring Russell Hobbs’s advertising campaign that offers consumers a chance to win ‘unforgettable moments in Rome, Paris or London’.
The campaign, set to run over a period of three months, will allow consumers a chance of winning an ‘unforgettable’ trip to Rome, Paris or London just by purchasing any Russell Hobbs product. Maximum campaign impact has been achieved by utilising lift banners, escalators and hanging banners within centre court areas.
“Currently the advertising campaign is running in Sandton City, Canal Walk and Gateway, but an additional mall – Eastgate – will be included during the third month to achieve additional reach,” says Primall Media’s Lee Curtis.
The area selected at Eastgate is bold and impactful with the added advantage of being directly outside Boardmans – a tactical use of space to prompt last minute purchase decisions.
“By placing a call to action on the branding, consumers are more engaged with the display, and are therefore more engaged with the brand,” he adds.