Primedia Unlimited’s in-salon advertising business, Salon Media, is set to assist with the launching of Times Media Films latest movie How To Make Love Like An Englishman through the use of their digital screens in premium hair salons.
“During November, 24 of our premium salons have been selected to broadcast the preview to this film in anticipation of its launch,” says Kylie Henry, Internal Sales Manager at Salon Media. “All salons have been specifically selected as they offer the largest broad section of the target market.”
Pierce Brosnan, Salma Hayek, Jessica Alba, Ben McKenzie, and Malcolm McDowell star in this sexy, spirited British/American romantic comedy How To Make Love Like An Englishman.
“The screens provide engaging content to a captive audience with dwell times of up to three hours,” she says. “Movie releases perform two tasks, providing interesting content while launching the product.
We’re certain that this campaign will deliver against the set communications objectives targeting the correct demographic.”