Primedia Unlimited’s in-salon advertising business, Salon Media, is increasing brand awareness of ghd products among selected hair salons around the country by applicating bespoke artwork in each salon.
“The artwork differs from salon to salon to maximise the aesthetics and spaces each venue has to offer,” says Kylie Henry, Internal Sales Manager at Salon Media. “The ghd affiliated salons are each sporting updated creative and the feedback from customers has been extremely positive.”
Mirror stickers and decals in varying sizes have been used as the advertising platform of choice. “Our salon owners and ghd worked hand in hand to customise artwork and get the best benefits out of each project. The result is stunning,” she says.