Brandyourcar.com, Primedia Unlimited’s transit media specialist, has secured another advertising campaign from e.tv, this time to promote its popular reality show, SA’s Got Talent.
“The success of our previous Bonnet Sock advertising campaign for e.tv has secured another advertising campaign from the free to air station,” confirms Brandyourcar.com’s Jeff Ostrom.
“This time the Brandyourcar.com advertising campaign will focus on generating viewership for SA’s Got Talent, by utilising our innovative Bonnet Socks and branded vehicles to generate impact, especially in areas where out-of-home advertising platforms are few and far between – South Africa’s coastal areas,” he adds.
Brandyourcar.com’s Bonnet Socks are a unique media platform generating vast word-of-mouth amongst South African consumers.
Targeting LSM 6-10 youth, including students, young corporates and other SA’s Got Talent enthusiasts, Brandyourcar.com drivers who also serve as brand ambassadors, consist of up and coming black consumers and other ‘township’ drivers who often visit historically disadvantaged communities and areas where students relax and unwind.
“Our trained drivers match the viewer profile for SA’s Got Talent, enabling them to effectively engage with the target audience,” says Ostrom.
A social media element of the campaign ensures that drivers will further engage viewers via their social networks, by posting and tweeting regularly during the campaign, which runs during September and October.
“Drivers not only post their pics on Facebook and other social networks, but also geo-tag their cars at their favourite shopping malls, thus generating even further reach for our client,” says Ostrom.
Driver Sibusiso Ngcobo says of the campaign “I think it’s an awesome programme and I never miss it. The campaign really draws attention and my friends and family are asking about it all the time.”
The campaign’s social media links can be viewed at https://www.facebook.com/etvSAGT or
For further information visit www.brandyourcar.com
The first of its kind in the country, this transit media platform headed by media group Unlimited, connects consumers with leading brands by matching a brand’s attributes with key individuals who personify the brand thereby becoming ideal brand ambassadors. Advertisers are matched precisely with their target markets using Brandyourcar.com’s extensive database of driver profiles. Advertisers pay consumers simply for carrying advertising on their vehicles in key geographic regions, enabling them to earn additional monthly income. Find brandyourcar.com on Facebook or follow them on Twitter @BrandyourcarSA or visit www.primedia-unlimited.co.za or www.brandyourcar.com for more.