Existing Golf Unlimited client, Nedbank Corporate, is again enjoying sector exclusivity during its latest advertising campaign with the Primedia Unlimited subsidiary which commenced inside golf carts on GPS advertising screens, across the country on 1st April 2013.
“It’s clear from Nedbank Corporate’s continued advertising with Golf Unlimited that the bank wants to continue speaking to the High LSM consumers who frequent the golf courses where our media platform operates,” says Golf Unlimited’s CEO, Pieter Groenewald.
“This target audience is made up of affluent consumers, with 64% authorising their company’s major financial decisions and 80% involved in the running of one or more businesses,” he adds.
Nedbank Corporate’s advertising creative attracts the attention of its relevant target market in an environment where the bank enjoys sector exclusivity.
“This is Nedbank Corporate’s third year advertising with Golf Unlimited, making the bank one of our oldest clients of our fairly new business. We are proud to continue our partnership with them and have enjoyed watching the Nedbank Corporate brand grow,” Groenewald concludes.
For more on Golf Unlimited visit www.primedia-unlimited.co.za
Targeting the LSM 14+ elite golfer, Primedia Unlimited company Golf Unlimited offers advertisers the unique opportunity to advertise on GPS units fitted in more than 1400 golf carts in thirty two (and growing) of South Africa’s 4- and 5-star golf courses. Through Golf Unlimited, advertisers have unprecedented access to a niche 550 000 high value golfers annually. Advertisers receive exclusive, uninterrupted exposure from the tee to the green with an unheard of dwell time of 14 minutes per advertiser on the course. Visit www.primedia-unlimited.co.za for more.