A vote of confidence by shoppers is the highest accolade a shopping centre can receive so the news that the Shelly Centre has been voted Best Shopping Centre in the 2012 South Coast Herald Readers’ Choice Awards by the consumers who frequent the mall, is considered high praise indeed.
The Shelly Centre is marketed by Primedia Lifestyle Marketing Services and Marketing Manager Marisa Laister describes it as an established mall on the KZN South Coast that has been in existence since 1985.
“Our mission for 2012 was to be the dominant mall of the KZN South Coast. We aligned our Marketing Strategy to suit and retain our loyal shoppers, and at the same time worked on attracting new shoppers to the centre by offering programmes that would set us apart from our competitors.
“Our association with the annual Africa Bike Week event, the launch of our Pensioners Club as well as the introduction of our exclusive CHOICE Magazine in 2012 have certainly done just that!”