Following a two month split campaign on Primedia Unlimited’s XP Digital™ platforms, Johnson and Johnson’s Sinutab product showed a 36% and 25% increase on sales during April and June respectively.
“Sinutab has repositioned its brand with the payoff line ‘Sinutab clears your head’ and wanted to communicate this with consumers in Dis-Chem stores,” says XP Digital™’s MD JD Henderson. “The campaign was run on our high definition 42” advertising screens located at dispensing points in these venues.
While we know that the advertising platform achieves great results, the feedback and positive sales figures blew us away.”
Run during April and June in Dis-Chem stores nationwide, Sinutab’s campaign has reinforced its product as the go-to over the counter solution that doesn’t just clear sinus issues but ‘clears your head’.
“The digital messaging was targeted at men and women in the LSM 8 and 9 income groups whilst they were waiting at the dispensing points for advice or scripts to be filled. This is the ideal time to engage consumers and alert them to alternatives that are available, before they get to the dispensing counter,” says JD.
For more information about XP Digital™, visit www.xpdigital.co.za