The Primedia Unlimited subsidiary Source which specialises in integrated digital and CRM marketing solutions for malls has relocated to Unlimited’s head office in Sandton for the unit to be more closely involved with each of the company’s subsidiaries.
The team, consisting of Lee Saunders, Chief Technology Officer (CTO); Ilze Muller as Executive: Transactional Services; Adri Visser in the position of Executive: Client Services are the key members of the company, each with their own specialisation.
Source will form an additional resource under Primedia Unlimited’s Mall Division which is overseen by CEO Molefi Moloantoa. “The move is a result of several factors,” he says, ‘the first is that it makes absolute sense and allows for fantastic synergy to have a team like Source within our building which gives us access to a great pool of talent specialised in the digital and CRM fields. Another factor that came into play is simply that of space needed for the growing team which Media City is able to provide.”
Services offered by Source include website design and hosting, App creation, tailor made CRM/loyalty programmes, social media management and advertising, mobile developments and software platforms.
Mall Division DNA
Primedia Unlimited Mall Division, headed by CEO Molefi Moloantoa focuses its energies on businesses operating within the shopping mall space. The business fall into four main specialisations; Media, Activations, Marketing, and Digital. The various businesses are: media specialists Primall Media (mall advertising within premium malls), MallWorx (mall advertising in black middle class malls); Activation specialists Mall Active (mall activations specialists), Mall Fusion (event management and sponsorship); Marketing specialists Primedia Lifestyle Group (marketing solutions including design, media and creative), and Digital specialists Source (integrated CRM solutions). Visit www.primedia-unlimited.co.za for more.