The South African Rugby Legends Association (SARLA), a registered non-profit organisation, has selected Primedia Unlimited’s washroom advertising specialist, TLC, to engage DStv’s SuperSport Premier viewers and encourage them to watch South Rugby Legends TV.
SARLA develops rugby at grassroots level and supports the needs and interests of Rugby Legends, who include former players and all the other hard-working people who have contributed over so many years, namely coaches, administrators, referees, and all of those who have supported the sport from the side of the field.
“Targeting rugby fans aged 18 and over until December, the TLC washroom advertising campaign stars Rugby Legend and SARLA CEO, Stefan Terblanche, and not only generates awareness around its programming on DStv’s SuperSport, but provides the show times as well,” says TLC’s Brett Tucker.
“An effective mix of TLC’s consumer engaging media platforms have been selected for the advertising campaign which specifically focuses on male consumers. The communication dominates our Nightlife and Shopping Mall advertising venues, and ensures that we are able to effectively capture viewers’ attention,” he adds.
For more information about TLC, visit www.primedia-unlimited.co.za.