In a bid to continue bringing innovative, specialised ambient media platforms to market, Unlimited has announced the launch of MallWorx, a mall advertising company focusing purely on media solutions within the country’s middle LSM metropolitan shopping malls.
MallWorx will provide advertisers and their agencies with en masse access to South Africa’s middle income market, who view malls as a lifestyle convergence point. Malls within the MallWorx portfolio include Maponya Mall, Northgate, Kwa Mashu’s Bridge City, The Workshop, Gugulethu Mall and Golden Acre, to name a few.
Molefi Moloantoa, Divisional CEO at Unlimited explains, “Drawing from Unlimited’s established understanding of the retail environment and this growing segment of the market, MallWorx will offer media solutions in the persuasive mall environment to influence consumer purchase decision making where it matters most – in the last retail mile.”
Ken Varejes, Unlimited Group CEO adds, “The MallWorx business is perfectly complimented by our other divisions operating in the retail advertising space, namely Primall Media, Mall Active, TLC and Fashion Media, enabling us to offer a more highly specialised reach to our clients. As our name states, we’re Unlimited in the possibilities we’re able to offer through our media companies and will continue to deliver impactful media in areas of high dwell time.”