Ster Kinekor Entertainment’s Gaming division has launched its latest instalment of the Batman Arkham series: Batman™ Arkham Knight with assistance from Primedia Unlimited’s TLC and Salon Media businesses.
Tessa Chance, Account Manager for TLC says: “Our client had such a positive response to our last campaign for the launch of Mortal Kombat that they asked us to repeat the process for their latest release.”
The communication is targeted at the higher income male biased gaming market aged 18 to 45. Under the guidance of TLC, striking Batman branded door wraps are making an appearance in 10 LSM A category shopping centres, and in 15 premium barbers located close to campuses nationwide, via the advertising platforms of Salon Media.
“The creative is dominated with Batman imagery and is impossible to miss in the washrooms and salons,” says Tessa. “Both environments have fantastic dwell time and provide direct engagement with the intended target market. We look forward to seeing more positive results post campaign.”