Molefi Moloantoa, CEO of Primedia Unlimited’s Mall Division has appointed Taryn Naledi Hood to the newly created position of Executive: Marketing for Primedia Unlimited’s Mall Division. She will oversee and manage all marketing duties for the Mall Division, including Primall Media, MallWorx, Mall Active, the Primedia Lifestyle Group, SourceCRM and Captiv8.
The appointment follows the growing need for business integration, with the purpose of unlocking the cross-functional opportunities that the complementary businesses offer. A core part of the new position is to spearhead knowledge leadership in the retail space, building deeper insight and understanding of consumer shopper behaviour and the retail landscape, whilst strengthening the marketing services functions across the division.
“Taryn has over 15 years of media and marketing experience, having spent the last five of those at Mindshare, working as Client Leadership Director on KFC,” says Molefi. “She also boasts a coveted Roger Garlick award to her name and we believe that she will provide insights into not only the retail industry but also into the media agency world that will certainly be advantageous to the team.”
In addition to her media agency experience, Taryn has served as Senior Marketing Manager at Nedbank where she managed through-the-line marketing for all transactional and supplementary products within the Nedbank Retail Division.
She has worked on many notable brands throughout her career, providing her with insight into multiple industries. Some of these brands include KFC, Nedbank, Tiger Brands, Kellogg’s, British Airways ComAir, Puma and Renault.
“I am excited to be joining the Division, which not only has a solid forward-thinking strategy, but a committed leadership team and an unparalleled track record in the growing retail industry,” said Taryn. “Ï am incredibly motivated to work with a team of leading experts and be part of the transformation that leads the Division into the next chapter.”
For more on Primedia Unlimited visit www.primedia-unlimited.co.za
Mall Division DNA
Primedia Unlimited Mall Division, headed by CEO Molefi Moloantoa focuses its energies on businesses operating within the shopping mall space. The business fall into five main specialisations; Media, Activations, Marketing, Digital and Non GLA Revenue Solutions. The various businesses are: media specialists Primall Media (mall advertising within premium malls), MallWorx (mall advertising in main market malls); activation specialists Mall Active (mall activations specialists), Prime Courts (Mall Promotions courts sales); mall marketing specialists Primedia Lifestyle Group (mall marketing solutions including design, media, creative); digital specialists SourceCRM (integrated CRM solutions for malls) and newest subsidiary Captiv8 (specialising in increasing non GLA income).