Omega Labs experienced anything but adverse side effects when the company advertised its Prevalin allergy nasal spray with Primedia Unlimited’s electronic procurement provider X/procure®.
“In fact, the only side effects that our clients feel, is an increase in sales as we have the unique ability to communicate directly with the pharmacist and pharmacy staff who educate consumers on the advertised products,” says X/procure®’s MD JD Henderson.
The objectives of the Omega Labs campaign are two-fold; to educate the pharmacy staff on Prevalin and the benefit of an allergy solution without the side effects, and to encourage consumers to control their allergies with Prevalin on an ongoing basis.
Largely, pharmacists are the first point of call for advice on acute and chronic medications, and are therefore often called upon by consumers to refer products to them.
“The strong message that Prevalin works five times faster than traditional medication with no side effects, is safe in the long term and is safe for pregnant & nursing mothers, is reinforced through the use of our HTML messages, screen savers and intervention advertising to staff,” says JD. “The adverts on our platform educate, promote and demonstrate the superiority of Prevalin to the pharmacist and front line staff who in turn make their recommendations to their customers.”
To address annual springtime allergies, the campaign is set to run from September to November this year.