Inova Pharma has again teamed up with Primedia Unlimited’s washroom advertising arm TLC, this time to promote its immune and energy boosting supplement Stamino Gro.
The three month campaign is being flighted in airports and Planet Fitness washrooms across the country, sporting male and female specific creative. “Our ability to split our male and female messaging makes the campaign all the more powerful,” says Cara Woods, Account Manager for TLC.
“The product’s core message is immediately recognisable through the campaign’s imagery, illustrating the on-the-go product in an environment where consumers are more aware.”
Inova’s Stamino Gro offers a solution for individuals with low energy, chronic fatigue and recurrent infections related to stress.
The campaign is utilising TLC’s standard A4 frames, targeting upper income men and women.