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TLC engages cricket lovers for the Sunfoil Test
TLC Unlimited

The Gauteng Cricket Board selected Primedia Unlimited company TLC Unlimited to generate hype around the 1st Sunfoil Test between South Africa and India. 

The campaign, sported on TLC’s advertising frames in LSM A mall, Style Bar and Nightlife washrooms, was geared to get fans to the stadium and garner corporate bookings for stadium functions and events.

“The washroom frames, strategically located in both male and female high foot-traffic washrooms, urged cricket fans to go online to www.ticketpros.co.za to book their tickets, thus not only reminding them that the first Sunfoil Test was about to take place but also calling them to action to purchase their tickets on time,” says TLC Unlimited’s Brett Tucker.

Now that’s how to knock your marketing for a six!