Maximor has again renewed its airport media holding with Unlimited’s washroom advertising specialist, TLC, to spread its message about Maximor Advance for women and men in a national advertising campaign running from June 2013 to March 2014.
Brilliant creative captures attention on TLC’s standard washroom advertising frames in an environment where women and men feel comfortable taking their time to read the message from Maximor Advance:
‘Psst… for the ladies. Put the “X-factor” back in your relationship. Better sex naturally…’
Because of low production costs from TLC the advertiser is able to regularly rotate creative executions throughout the campaign to keep the communication fresh and appealing.
“TLC’s airport washroom advertising mediums have always been a space that have worked well for Maximor Advance, as it is able to reach over three million travellers monthly,” says TLC’s Brett Tucker.
“Washroom advertising has ensured the company’s continued sales growth and it’s a platform where intimate content such as this can be broached. It’s the perfect environment to engage with men and women who may be experiencing sexual problems or libido issues due to stressful lifestyles,” he adds.
For more information about Maximor Advance, visit www.allnight.co.za.
For more information about TLC, visit www.primedia-unlimited.co.za.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.