Extending its position as the leader in targeting consumers in lifestyle venues, Unlimited business TLC has announced the launch of Fashion Cam – a newly developed technology interface, specifically designed for clothing stores and the latest offering in TLC’s growing arsenal of ambient media solutions.
The fact that Facebook currently has around 400-million active users, with a staggering 2-billion photos being uploaded to the site each month, makes Fashion Cam the ideal platform to appeal to youth and aspiring fashonistas.
TLC Group MD Brett Tucker explains; “Dubbed the “qwerty movement”, the youth today say what they want, when they want and how they want it! This insight combined with our extensive experience in the ambient space lead us to the Fashion Cam concept.
“We see the platform as a unique opportunity to encourage consumer interaction and offer a digital application attractive to a key audience, while also providing a measurable tool to assist in driving sales. Most of all, from a client perspective, the advertiser branded photos posted online create awareness and offer added shopper excitement.”
This is due to the fact that Fashion Cam gives consumers the opportunity to take pictures of themselves in the clothes they’re trying on, and then instantly posts these photos across multiple social media sites for comment. As a result, one of the most important aspects of this new media innovation is that it allows consumers to publicly interact with merchandise and immediately become a living, breathing brand ambassador.
Tucker comments that; “Fashion Cam is one of our most progressive offerings to date. Our point of difference as a media partner has always been the consistent introduction of new innovations in the ambient space and we’re excited to monitor consumer reaction to the Fashion Cam concept throughout the rollout.”
The product is currently in a two-month pilot phase at Eastgate, before it proceeds to the Phase One roll out in upmarket shopping centres; Melrose Arch, Sandton City, Clearwater Mall, Cresta, Fourways Mall, Menlyn, The Gateway Theatre of Shopping, The Pavilion, Canal Walk and Cavendish Square.