Arctic Healthcare’s MenaCal.7, a calcium supplement with bone fortifying nutrients, is not only good for your bones and great for your family, but it’s also getting the edge over its competitors by speaking to consumers in a two-month airport and shopping mall washroom advertising campaign run by TLC, Unlimited’s washroom advertising specialist.
The TLC airport campaign plays on the fact that Mencal.7 is advertising in the airport environment and asks consumers to ‘Fly further with Menacal.7 and stand a chance to win R10 000’ in its SMS competition, whilst the shopping mall washroom campaign is more generic but also encourages consumers to win.
The campaign targets LSM 8-10 male and female consumers of all ages with the focus being on the 30-70 age group. The captivating creative is displayed in TLC’s A4 Poster Frames in all nine ACSA airports and in 18 LSM A shopping malls across the country.
“Dwell time is key when it comes to consumers engaging with campaign messaging and even more so when it encourages them to enter an SMS competition,” says TLC’s Brett Tucker.
“Both airport and shopping mall washrooms are ideal environments in which to capture consumer attention with this campaign, as they not only have the available dwell time but also have their cellphone on hand for immediate interaction,” he adds.
For more information about TLC, visit www.primedia-unlimited.co.za.