After their gym workout, women can experience ultimate moisturisation with Nivea’s Supreme Touch shower cream, thanks to an innovative advertising campaign that urges them to go out and purchase the new product.
Targeting self-actualising women who take care of their body, Primedia Unlimited’s TLC advertising campaign runs in A4 frames in gym change rooms.
“The creative breaks through the clutter in an environment where women are feeling hot and sweaty after their workout, and looking for something to hydrate their skin,” says TLC’s Brett Tucker.
“Added to this, winter brings with it dry skin! A variety of TLC’s advertising platforms are thus being utilised to amplify this message and launch the product in an environment where targeted consumers have enough time to engage with the creative,” he adds.
Nivea Supreme Touch Shower cream is Nivea’s most caring shower cream, thanks to the inclusion of Shea and macadamia nut oil.
For more information about TLC, visit www.primedia-unlimited.co.za.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.