Launching a product into the market is no easy feat. You not only need to tell consumers about your product, you have to find them first! Then you need to make sure that they have the time to engage with your company, brand or product.
“This is exactly what Philips planned to do by making use of Primedia Unlimited’s TLC Unlimited division, launching its Men’s Shaver into the market, inside gym and airport washrooms during June and July 2013,” says TLC’s Brett Tucker.
“The TLC advertising campaign for the launch of Philips’ Men’s Shaver will not only build brand awareness, but will capture male consumers inside washrooms at Planet Fitness gyms and airports, when they are a little more relaxed than usual and have the time to engage with the creative execution in an uncluttered advertising environment,” he adds. “What’s more is that we’re communicating in the exact venues where these products could be used.”
Men aged between 25 and 34 and falling within the LSM 7-10 market segment will be introduced to the Philips’ Men’s Shaver in nine ACSA airport washrooms and 17 Planet Fitness gyms across the country.
Other campaign elements include print and online advertising.
For more information about TLC, visit www.primedia-unlimited.co.za.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.