TLC’s fitting room media environments belonging to the Primedia Unlimited group of companies in Legit and Jet stores, provided Nampak with an ideal and discrete environment in which to communicate with women about its Lifestyle Sanitary Pads and Pantyliner products.
Nampak’s TLC Fitting Exposure advertising campaign created brand interaction by encouraging consumers to visit its Facebook page and enter a competition where, by ‘choosing your perfect fit’, they could win a notebook or iPod touch.
“The Legit and Jet retail stores enabled Nampak to reach its target market of young and fashionable women between the ages of 16 and 24, with very little wastage,” says TLC’s Brett Tucker.
“The campaign not only enabled the target audience to discover information about the brand, in a private environment, but also called them to action to engage with the brand and win,” he adds.
For more information about TLC, visit www.primedia-unlimited.co.za.