Full Article

TLC urges Idols X fans to #makeyourexcuse
TLC Unlimited

#makeyourexcuse to stay home on a Sunday night to watch Idols South Africa’s 10th season, Idols X, which airs on both Mzansi Magic and M-Net. This is the message brought to viewers by Mzansi Magic, via Primedia Unlimited’s washroom advertising specialist, TLC, until November.

“TLC offers mass reach when it comes to generating awareness and engaging consumers. This campaign – packed full of fun excuses for viewers to use to stay home and watch Idols X on a Sunday night – educates viewers about the show,” says TLC’s Brett Tucker. “Some of the excuses include ‘I can’t make it, a tree fell on my car keys’, and ‘I changed all my locks and now I can’t get out’.

“The washroom environment also provides the dwell time and privacy that viewers need to engage with the creative and absorb the advertising message,” he adds.

Watch Idols X on M-Net and Mzansi Magic on Sundays at 17h30. It will also be available on DStv Catch Up on your PC once the show has aired.