Primedia Unlimited subsidiary Mall Fusion, previously part of the Primedia Lifestyle Group, has become a standalone business focusing on events and sponsorships and falls under the Mall Division banner. Current General Manager of sister company Mall Active Travis Brown is taking leadership of both companies.
“Travis has proven his mettle in the activation space over and over again, and we’re excited to see him grow the Mall Fusion business,” says Molefi Moloantoa, CEO of the Mall Division. “Working closely with Travis is Mmapula Mothapo in the position of Head of Events and Sponsorships who has a wealth of activation experience behind her.”
Mall Fusion’s speciality includes event management and sponsorship and will compliment all advertisers already in the shopping mall advertising space.
“Mall Fusion works across any and all malls, not just those which form part of the Primedia Lifestyle Group client base,” says Molefi. “While it forms part of Unlimited’s Mall Division it will now also aggressively pursue securing its own new business.”
Mall Division DNA
Primedia Unlimited Mall Division, headed by CEO Molefi Moloantoa focuses its energies on businesses operating within the shopping mall space. The business falls into four main specialisations; Media, Activations, Marketing, and Digital. The various businesses are: Media specialists Primall Media (mall advertising within premium malls), MallWorx (mall advertising in black middle class malls), Activation specialists Mall Active, Mall Fusion (event management and sponsorship); Marketing specialists Primedia Lifestyle Group (marketing solutions including design, media and creative), and Digital specialists Source (integrated CRM solutions). Visit www.primedia-unlimited.co.za for more.