Triumph made sure that high foot traffic was one of its core criteria when it came to selecting a media owner that could position its triaction brand directly in front of its consumers. With a foot count of 591 000 in its Planet Fitness and Curves gym media holdings, over just three months, there’s no wonder that Triumph went with Primedia Unlimited’s TLC business.
The triaction by Triumph advertising campaign targeted 591 000 consumers, from the beginning of February to the end of April, with 472 800 of these actually engaging with the advertising creative at 15 Planet Fitness and 35 Curves gyms across the country.
“The campaign did exactly what it set out to do, and that was to generate awareness around three triaction sports bras that are available for various impact levels of sporting activity,” says TLC’s Brett Tucker.
“Great creative messaging, featuring female athletes, was highly targeted and relevant to the gym environment in which they were positioned by TLC, thus capturing the attention of LSM 7-10, active female consumers between the ages of 18 and 35,” he adds.
TLC’s Door Wrap media platforms, inside both gyms, featured three different creative executions, one for each product.
“Our client was very happy with the campaign and is looking to do a similar one early next year,” Tucker concludes.
For more information about TLC, visit www.primedia-unlimited.co.za.
TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; GlamCam; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.