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Waterfall Mall gears up for its Christmas 2013 campaign
Primedia Lifestyle Marketing

Marketed by Primedia Unlimited subsidiary Primedia Lifestyle Marketing Services, Waterfall Mall is rolling out its new spectacular silver, blue and white themed decor for Christmas.

“This year Waterfall Mall’s Christmas decor will be the star of the campaign, with new blue, white and silver decor throughout the mall,” says Jessica Varty, Waterfall’s Marketing Manager. “We will be providing a festive and exciting campaign for the mall’s tenants and customers.”

The Centre Court is the main area of activity at the centre. Kid’s entertainment from the 15th to 24th December will include a toy laboratory, fun factory, Christmas bakery and Santa will be available daily for photos as from the 22nd November. Other activities include Rotary’s charity gift wrapping and the spectacular Christmas tree with its new blue and white decor.

Due to increased demand Waterfall Mall will extend trading hours from the 9th to the 27th December.

“Although customer loyalty is high, we feel that this year’s creative and interactive Christmas campaign will increase this loyalty while boosting the foot count and turnover over this period,” says Jessica.