Primedia Unlimited’s XP Digital™ subsidiary that has the sole advertising rights to 42” HD screens located in dispensaries within Dis-Chem stores nationwide, as well as the top 103 Clicks stores nationally, will be promoting cough syrup Hedelix.
“The two month campaign has been designed to increase awareness of Hedelix’s availability and ability to soothe coughs for kids and the whole family during this year’s cold and flu season,” says XP Digital™’s Managing Director JD Henderson.
The campaign is being shown on a collective 172 high definition screens at dispensaries within Clicks and Dis-Chem stores across the country.
“The beauty of this form of communication is that adverts have been carefully profiled to exact target markets,” he says. “The dwell time spent in the queue is almost unmatched to other media types and the location of the screens means that consumers absorb the communication before they get to the pharmacist.
In addition, the brand is top of mind when the consumer has filled their scripts or self medication and makes their way through the last ‘retail mile’ to the tills, leaving time to add any impulse purchases prompted by the advertising.”
For more information about XP Digital™, visit www.xpdigital.co.za