When advertising, marketers need to fish where the fish are or if health related, target consumers in pharmacies.
This is precisely the approach that Momentum Health took in its five month brand and product awareness campaign. Utilising Primedia Unlimited’s XP Digital™ in-store high definition LED screens at dispensary counters within the top 103 Clicks pharmacies, Momentum Health is reaching the correct target market with virtually no media wastage.
“The purpose of this campaign is to educate existing members and inspire interest amongst potential new members in terms of the unique value propositions offered by Momentum Health,” says JD Henderson, Managing Director of XP Digital™.
Previous campaigns on our LED screens have shown a definite increase in the number of enquires received. Furthermore, the frequency and reach of the campaign will be increased by including in-store posters and flyers and extending promotional communication into Clicks pharmacies beyond the dispensary counters.
The ‘Did you know?’ campaign is aimed at creating awareness about Momentum’s unique healthcare offerings. By utilising messaging on LED screens situated behind the store dispensary, visibility is ensured, particularly to customers queuing.
For more information about XP Digital™, visit www.xpdigital.co.za