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X/procure® is ‘king of the road’ thanks to new car fleet

Unlimited subsidiary X/procure® has launched a brand new fleet of service vehicles as part of its quest to enhance its current level of customer service even further…

Outlining the motivation for its investment in the new fleet, X/procure® MD JD Henderson says; “One of the key motivators for the roll out was the fact that our previous fleet did close to 2 000 000km in only four years. As a result, it was definitely due for an upgrade!”

In line with this a significant investment that has been made into the new fleet, in the form of seven brand new Ford Figo 1.4 Sigma Ambient models. Six of these vehicles have been deployed in the Gauteng area while one is operating in the Bloemfontein area.

In terms of the benefits to clients, Henderson says the funky branding on these new vehicles will ensure more visibility of X/procure® and even speedier service to clients, resulting in great customer service.

“The launch of the new fleet takes on even greater significance when one considers that in the last eight months of 2012 (Jan – Aug) our service vehicles have travelled 263 443km on return trips to clients. This equates to almost 15 visits to London and back or the combined length of 2 635 rugby fields. In the last eight months alone, we could have circled the earth six times!” reveals Henderson.

He adds; “Our ability to install or replace new creative executions on our network of digital screens or service existing in-pharmacy software, is one of our key strengths. The vehicles that allow this to happen are therefore a priority as they’re a key contributor to us always remaining at the top of our service delivery game!”