Colgate® Palmolive signed a two month advertising campaign with Unlimited’s X/procure® utilising both the Announcement Screen and Browser Adverts to drive home its message directly to pharmacists; namely that Colgate®Sensitive Pro-Relief™ is the number one brand used and recommended by dental professionals for sensitive teeth..
X/procure® Managing Director, JD Henderson says, “The Announcement Screen is effective because only one advertised product is displayed per day for each unique user that logs onto the X/procure® system. To clear the screen the user has to click on the “OK” button resulting in a guaranteed view of the displayed advertisement. Due to the number of unique users on the system each day within the various pharmacies, an advertising message can get up to 4000 views per day.
“The Browser Advert also dominates the ordering system because it is situated on the main screen of the X/procure® system. Designed with HTML functionality the advert acts like a website allowing multiple pages to be accessed from one page.”
“Both the Announcement Screen and Browser Advert mediums are ideal platforms for targeting pharmacists in both corporate branding campaigns and when launching new pharmaceutical products,” explains Henderson.