Icon media
Icon Media offers a state-of-the-art mobile media solution in the form of branded racing car and spaceship styled shopping trolleys for the children to ride in, these become moving billboards when placed in retailers’ stores and shopping malls.
All parties who stand to benefit from the Icon Media’s carts are:
• Mom’s because their kids are entertained and securely
fastened,
• Moms can then spend more time shopping because the kids are happy driving around in their racing cars,
• Brand awareness increased at point of purchase, keeping the advertisers happy,
• Baskets are the same size as conventional trolleys.
Icon Media’s innovative basket and trolley advertising increases the brand profitability through the high frequency exposure at key purchase points, Icon’s carts can be found in Checkers Hypers and Supers, Pick n Pay Hypers, Makro, Builder’s Warehouse and Dischem stores.
