As the leaders in shopping mall advertising and marketing, the Primedia Unlimited companies, Primall Media and Primedia Lifestyle, have identified a need for a company to specialise in running brand activations purely within the shopping mall environment. All a brand’s mall requirements are thus answered with the addition of Mall Active under the “Unlimited” fold.

Mall Active specialises in the development of innovative, results-driven brand activations, giving advertisers the opportunity to positively influence their consumer’s right at the point of purchase. The mall activations are designed to engage consumers when they have some spare time as well as when they are prepared to spend. Together, with Primedia Lifestyle and Primall Media, Mall Active ensures the delivery of innovative activations that build brands and memorable experiences within shopping malls. Mall Active is the ultimate mall communications One-Stop-Shop.